amazon x johnson & johnson

creative strategy | experiential strategy

Located in prime college campus locations across the country, our client Amazon Locker Hub partners with brands to create experiences at locker locations that speak to students. We were tasked to create an experience for Johnson & Johnson that highlighted winter skin remedies from both Aveeno and Neutrogena - with the added challenge of encouraging purchase. 

A dive into social revealed that while college students were working hard to care for their skin issues, the shady resources and harsh products they chose were doing more harm than good. With the goal of making them skincare experts, we designed a mobile education hub that included a skincare “myth-busters” video quiz, a product pairing tool, product samples, and a buy-to-enter giveaway that drove to Amazon’s Johnson & Johnson product pages.